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Chief Russ Roper
534 Washington Street
Montpelier, ID 83254
Work: 208-847-4237
Fax : 208-847-1346

Jul 7, 2011

Cecilia Awusie ITD Office of Highway Safety (208) 334-8112

FOR IMMEDIATE RELEASE Summer campaign reminds drivers to "Stop Speeding Before it Stops You"

BOISE - Excessive speed causes too many motor vehicle crashes that result in people being seriously injured or dying, so the Idaho Transportation Department is partnering with the Montpelier Police Department to Stop Speeding Before it Stops You.

A speed-focused education and enforcement campaign is planned for July 15-26. Law enforcement agencies statewide will step up overtime patrols to catch speeders on all roads in Idaho.

Speeding is an aggressive driving behavior that is consistently a contributing factor in more than one third of all fatal crashes across the state, according to ITD highway safety statistics.

"We want motorists to know that doing simple things like obeying traffic signs, waiting for other drivers, or just slowing down can save your life and the lives of others," said Cecilia Awusie, with ITD's Office of Highway Safety.

Safety messages will be featured throughout the campaign on billboards, radio, Internet advertising and television. A high-visibility enforcement effort will also be important to this summer's safety effort.

"Even one life lost to speeding is one too many," said Interim Chief Blake Wells. "This is why the Montpelier Police Department is partnering with ITD to make our highways safer and remind drivers to Stop Speeding Before it Stops You." The education and enforcement campaign is funded by a federal grant administered by ITD. The campaign is part of the department's commitment to achieve a goal of zero deaths on Idaho's highways.